1.EBS head unit used in practice
A car importer noticed that they were about to lose their competitive edge on one of their cars. While the cars of the competition where all available with the latest head unit technology, this particular model could only be equipped with a very expensive, outdated head unit without iPod connectivity. The car importer approached us in search of a head unit that would look, feel and fit like an original one combined with excellent value for money.
Together with our customer we developed an EBS head unit that includes all modern day features like SD card based navigation, DVD player, Bluetooth and iPod connectivity. The unit looks and feels like an original system including integration of the steering wheel commands and cluster displays. Combined with a solid marketing strategy by the car importer, the sales of the car were kept right on target, up to the point where 58% of the cars sold was equipped with our head unit.
2. Cruise Control
With the introduction of a new model a car importer encountered a problem in the lineup of the different versions for the new model. Cruise-control was standard only for the most expensive version. This version of the car has an engine that was not very attractive for the end user because of environmental linked taxes in the particular country, the end-user price was too high compared to the competition.
The car importer needed cruise control for the other versions with more eco friendly engines to keep up with the competition.
EBS was approached with the wish for cruise control, with the explicit demand that the command module for the cruise control would be the original one from the more expensive version: the end-user should not be able to see that this was an accessory.
We developed this cruise control including the possibility to be operated with the original command module, giving the car importer the opportunity to keep up with the competition.
3. OE head unit and controls
A manufacturer of very exclusive sport cars approached EBS with the request for a head unit in their new model. The list of demands was very long, opposed to the development time, because of the introduction on an upcoming car show.
Because of the limited number of cars built and a customer base worldwide, the manufacture had very specific wishes. They needed a system that, for instance, could handle satellite radio in the USA, could navigate in Peking, give directions in flawless Russian and was able to receive the European “FM” radio frequencies.
Beside the needed features, the design of the user interface and display would have to comply with the vision of the designer of the car, as the dashboard is one of the most eye catching parts of the car. The design left no room for numerous control buttons.
We were able to develop, create and source both hardware and software in record time giving the manufacture a system that could be operated with only a small touch pad and a volume button, therefore fitting perfectly into the dashboard design. The user interface was in perfect harmony with the rest of the car and all the different demands for the different countries were met within one system.
At the introduction of the car the manufacturer received a lot of positive response and they left people wondering how such a small car manufacturer was able to incorporate this level of technology into their cars.